by Zoey May 03,2025
Kelley Heyer, un influencer de Tiktok, reconocido por crear el viral "Apple Dance" de la canción de Charli XCX "Apple", ha iniciado acciones legales contra Roblox. Heyer alega que Roblox incorporó su baile en su juego sin obtener su permiso, lo que posteriormente se beneficia de él.
Para aquellos que no están familiarizados con las tendencias actuales, el "Apple Dance" es una rutina de baile popular que Heyer coreografió y compartió en Tiktok, ubicado en la canción "Apple" de Charli XCX. La popularidad del baile aumentó, ganando menciones durante la gira de Charli XCX y en su plataforma Tiktok.

No es sorprendente que Roblox haya buscado incluir el "Apple Dance" en un evento colaborativo con Charli XCX dentro de su popular juego, "Vista a Impress". Según un informe de Polygon, la demanda se presentó la semana pasada en California. Heyer afirma que Roblox inicialmente se acercó a ella para licenciar el baile para el evento. Aunque estaba abierta a licenciar el baile, como lo había hecho con Fortnite y Netflix a través de acuerdos firmados, no se alcanzó ningún acuerdo final con Roblox.
La demanda de Heyer establece que Roblox procedió a vender más de 60,000 emotos de "Apple Dance", generando aproximadamente $ 123,000 en ventas, a pesar de las negociaciones continuas y sin su consentimiento. La demanda enfatiza que el emote de baile no está inherentemente vinculado a la canción de Charli XCX, afirmando que solo sigue siendo la propiedad intelectual de Heyer.
La acción legal acusa a Roblox de infracción de derechos de autor y enriquecimiento injusto. Heyer está buscando alivio en forma de ganancias obtenidas de Roblox de la danza, daños por daños a su marca y a ella misma, y los honorarios de los abogados.
ACTUALIZACIÓN 2:15 PM PT: El abogado de Heyer, Miki Anzai, emitió la siguiente declaración: "Roblox avanzó utilizando la IP de Kelley sin un acuerdo firmado. Kelley es un creador independiente que debería ser compensado de manera justa por su trabajo y no vimos otra opción que presentar una demanda para probar eso. Seguimos dispuestos y abiertos a Acusar y esperar a un acuerdo pacífico".
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