Home > News > Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

by Connor Mar 19,2025

Candy Crush Saga, a mobile gaming giant that arguably surpasses even Clash of Clans and Angry Birds in popularity, is expanding its reach beyond the digital realm. Partnering with renowned makeup artist Pat McGrath, Candy Crush is launching a line of themed cosmetics, including lipsticks, glosses, and nail polishes. But that’s not all.

This exciting collaboration takes a dazzling turn with the inclusion of a truly extravagant giveaway: three lucky online customers will receive a $10,000 diamond ring, adding an element of surprise and excitement to the launch. The new cosmetic line hits shelves February 27th.

A picture of bejewelled cosmetic packaging with red and gold stripes Diamonds are Forever

This bold marketing strategy—inserting high-value diamond rings into random online orders—is a refreshing throwback to simpler, more impactful branding. It highlights the evolution of gaming merchandise, from basic t-shirts to luxury jewelry.

If this Candy Crush collaboration has you craving a simpler gaming experience, consider trying Jump King, a challenging retro platformer that's received rave reviews. It’s a great way to test your skills and appreciate a different kind of gaming challenge.

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