Coperni FW25: Fashion Meets Gaming

Coperni's Fall/Winter 2025 show was far from typical. Held in Paris's adidas arena, a venue renowned for esports, the event masterfully blended fashion and gaming culture in a captivating fusion of nostalgia and futurism. Instead of the usual front-row celebrities and press, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a vibrant 90s-style LAN party, complete with design details echoing gaming's golden age. The fashion-gaming fusion wasn't just a backdrop; it was woven into the collection itself, showcasing a fresh perspective on technology and style's harmonious coexistence.

The FW25 collection was rife with subtle and overt gaming references. Dresses crafted from puffy technical fabrics, reminiscent of sleeping bags from all-night gaming sessions, stood out. Small storage bags attached to tights and sequined dresses mirrored the practical utility holsters of Lara Croft from Tomb Raider. The brand's new Tamagotchi bags made their runway debut, a playful nod to handheld gaming nostalgia.

Gaming-inspired films also heavily influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and real-world fashion.

Coperni, a pioneer in the intersection of technology and fashion, continues this exploration in its womenswear collection. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity within the fashion world.

Beyond the clothing, the show was a masterclass in viral marketing. Within hours, videos of the gamer-filled runway flooded social media, reinforcing Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week moment. Last season, they closed Paris Fashion Week with a fairytale-like show at Disneyland Paris. Previous years have showcased innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the boundaries of the traditional fashion show, establishing Coperni as more than just a label—it's a cultural phenomenon.

With its FW25 collection, Coperni again captivated online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway confirms Coperni's status as a true trailblazer in modern fashion.