Pokémon Named Japan's Top Entertainment Brand in 2024

A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

The reach score is a proprietary metric calculating daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.

Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points (80% of its total). The success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games significantly boosted reach.

The Pokémon Company's 2024 financial statement underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The expansive Pokémon franchise encompasses video games, animation, films, card games, and various other media. It's a joint venture of Nintendo, Game Freak, and Creatures, established under The Pokémon Company in 1998 to manage brand operations.