e.l.f. Cosmetics and Skincare

Beauty for every eye, lip, and face. Join our community to earn exciting rewards.

Sign up for Beauty Squad to unlock festive rewards and surprise drops all season long!

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip, and face in an e.l.f.ing amazing app experience.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Discover new favorite makeup and skincare products with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program gives you multiple ways to earn points, which you can redeem for free products and other amazing rewards. Other perks of being in Beauty Squad include:

• Earn points ANYWHERE you shop by uploading your receipt on the app.

• Turn your points into free products, discounts on your next purchase, or gift cards from favorites like Chipotle, Target, Ulta, Amazon, Walmart, and more.

• Shop the latest drops and sales before anyone else with early access.

• Enjoy a free gift and double points during your birthday month.

• Get exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*

• Level up your tier for more exclusive perks, like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.

Get instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay up to date with the latest drops and discover new holy grails.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.

Virtually try on all your favorite products and find your perfect shade matches.

SWIPE TO LIKE.

Swipe right on makeup you love with our beauty app. Discover and explore your favorite clean beauty products with our “Swipe to Like” feature and build your wishlist.

GET INSTANT HELP WHILE SHOPPING IN STORE.

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn all about ingredients.

ALWAYS STAY IN THE KNOW.

Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals, and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.

Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.

Find makeup and skincare products & looks straight from the product page or virtual try-on page.

elf. UP! Stay up to date on what’s happening in Roblox’s dynamic tycoon adventure—where you can unleash your creativity as a changemaker and become a force for good in the world!

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app and we’ll meet you there.