Personal Portfolio of Francescantonio Liparota

Welcome to my personal portfolio, where I showcase my skills, experience, and projects in the field of digital marketing and SEO. My name is Francescantonio Liparota, and I am passionate about leveraging the power of search engines to drive organic traffic and enhance online visibility.

About Me

I am a seasoned digital marketing specialist with over 10 years of experience in SEO, content strategy, and online advertising. My expertise lies in crafting SEO-friendly content that not only ranks well on Google but also engages and converts visitors. I have a proven track record of increasing website traffic and improving search engine rankings for clients across various industries.

Key Skills

• SEO Strategy: Developing comprehensive SEO strategies that align with business goals.
• Content Creation: Writing high-quality, keyword-optimized content that resonates with target audiences.
• Technical SEO: Implementing technical SEO best practices to enhance website performance.
• Analytics: Utilizing tools like Google Analytics to track and analyze website performance and user behavior.
• Link Building: Building high-quality backlinks to improve domain authority and search rankings.

Experience

Digital Marketing Specialist

ABC Company | January 2018 - Present

• Developed and executed SEO strategies that increased organic traffic by 150%.
• Created and optimized content for over 50 client websites, resulting in top Google rankings.
• Conducted keyword research and competitive analysis to identify new opportunities for growth.

SEO Consultant

XYZ Agency | June 2013 - December 2017

• Managed SEO campaigns for small to medium-sized businesses, achieving an average increase of 120% in organic traffic.
• Trained and mentored junior SEO specialists, enhancing the agency's overall SEO capabilities.
• Implemented on-page and off-page SEO techniques to improve client website rankings.

Projects

E-commerce Website Optimization

Client: Fashion Boutique Online

• Conducted a thorough SEO audit and implemented a content strategy that boosted the website's organic traffic by 200%.
• Optimized product pages and blog content, leading to a 50% increase in conversion rates.

Local SEO for Restaurants

Client: Italian Cuisine Restaurant

• Developed a local SEO strategy that improved the restaurant's visibility on Google Maps and local search results.
• Created location-specific content and managed Google My Business listings, resulting in a 70% increase in foot traffic.

Education

Bachelor of Science in Marketing University of Naples Federico II | Graduated 2012

Certifications

• Google Analytics Certified
• HubSpot Content Marketing Certified
• SEMrush SEO Toolkit Certification

Contact

Feel free to reach out to me for collaboration opportunities or if you have any questions about my work.

• Email: [email protected]
• LinkedIn: linkedin.com/in/francescantonio-liparota

Thank you for visiting my portfolio. I look forward to the possibility of working together to achieve your digital marketing goals.

This portfolio is designed to be SEO-friendly, using keywords and structured content to enhance its visibility on search engines like Google.