by Amelia Mar 15,2025
Activision surprised gamers with advertisements for new projects based on its popular franchises: Guitar Hero, Crash Bandicoot, and Call of Duty. However, the ads themselves, created using neural networks, sparked controversy.
Image: apple.com
An ad for Guitar Hero Mobile, appearing on Activision's social media, linked to an App Store pre-order page. The unusual, artificial imagery immediately caught users' attention, igniting online discussions. Similar AI-generated art was soon discovered in ads for Crash Bandicoot Brawl and Call of Duty Mobile. While initial speculation pointed to a hack, Activision revealed this was a deliberate marketing experiment.
Image: apple.com
The gaming community reacted negatively, criticizing Activision's use of generative AI over professional artists and designers. Concerns arose about the potential for AI-generated content to lower game quality, drawing comparisons to Electronic Arts' controversial practices.
image: apple.com
Activision's use of AI in development and marketing is becoming increasingly contentious. The company confirmed AI's role in creating content for Call of Duty: Black Ops 6.
Following the backlash, some promotional posts were removed. Whether these games will actually launch, or if this was solely a provocative audience test, remains uncertain.
Serial Cleaner is out now on iOS and Android for fast-paced freshening up in aid of crime
Popular PC Metroidvania Blasphemous Is Out Now on Android
Zenless Zone Zero Update Cycle Leak Hints at Future Content cadence
Pokémon Adds Another Game to the NSO Library
Diablo 4 Unveils Exciting Unique Items for Season 5
Victrix Pro BFG Tekken 8 Rage Art Edition Controller Review – Customizable, Comfortable, but Lacking in Ways
Rise of the Ronin Devs' Unannounced AAA Title in the Works
Balatro adds 8 franchises and more madcap mayhem with Friends of Jimbo 3 update
How to Change Outfit & Appearance in Monster Hunter Wilds
Mar 15,2025
This St. Patrick’s Day, Watcher of Realms Is Bringing the Four-Leaf Clover’s Song Event
Mar 15,2025
Sony Announces PlayStation Plus Game Catalog for February 2025
Mar 15,2025
All Playable Races in Avowed
Mar 15,2025
All Triumphant Light Secret Missions in Pokemon TCG Pocket & How To Complete Them
Mar 15,2025
Category 
