Flexion and EA to partner up and bring the publisher's hit mobile catalogue to alternative app stores

Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, increasing accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of markets outside Apple and Google's control.

The rise of alternative app stores has been a prominent theme this year, particularly since Apple's concessions in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative platforms, is now facilitating broader access to EA's mobile game catalog.

Until recently, the iOS App Store and Google Play dominated mobile game distribution. However, legal challenges have prompted Apple and Google to relax certain anti-competitive practices, fostering the growth of alternative app stores. A key benefit for players is the increased competition, often leading to attractive incentives from these new platforms.

The Epic Games Store, with its free game program, exemplifies this competitive landscape. While the platforms utilized by Flexion and EA may not offer identical incentives, they are likely to exhibit greater flexibility in policies compared to Apple and Google.

EA's participation holds significant implications. As a major player in the gaming industry, EA's embrace of alternative app stores signals a positive trend for smaller developers and publishers. While the specific EA titles included remain unannounced, potential candidates include Diablo Immortal and other Candy Crush games. This development paves the way for a more diverse and competitive mobile gaming ecosystem.