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Marvel Snap Launches Web Shop, Second Dinner Self-Publishes

by Eleanor Nov 29,2025

Marvel Snap Launches Web Shop, Second Dinner Self-Publishes

Marvel Snap transitions to self-publishing with new web store

Marvel Snap Embraces Self-Publishing Model

The collectible card game Marvel Snap has navigated a turbulent year, facing unexpected removal from app stores following the TikTok ban and transitioning from ByteDance as publisher. These challenges now appear resolved as developer Second Dinner assumes full publishing control while launching a dedicated web store.

New Direct Purchase Options for Players

This shift to self-publishing maintains the same core gameplay experience fans love, including the current Masters of the Arcane season content. The more significant change comes with the new web-based storefront, offering players direct access to exclusive deals and limited-time bundles.

A special launch promotion provides the code "WEBLAUNCH" for redeeming a Premium Mystery Variant and Premium Mystery Border. This move reflects growing industry trends toward developer-owned distribution channels that bypass traditional app store limitations.

The Road to Independence

Second Dinner's decision to self-publish follows its separation from ByteDance, with the studio leveraging its veteran team (including former Hearthstone director Ben Brode) and the valuable Marvel IP. The new web store demonstrates their commitment to establishing direct relationships with players while potentially offering better value through exclusive promotions.

While the long-term impact remains to be seen, this development could signal a broader industry shift toward alternative distribution models. For competitive players looking to optimize their strategies, we recommend consulting our updated Marvel Snap tier list to stay ahead of the meta.