Top LEGO Retailers for 2025

The LEGO craze shows no signs of slowing down. What started as a children's toy has captivated teens and adults alike, with sets evolving into intricate displays, collectible masterpieces, and even stylish home décor. From playful builds to elegant showpieces, the variety is astounding.

With hundreds of LEGO sets available, finding the perfect one at the right price can be tricky. The main hurdle? Retirement. LEGO regularly retires sets, even popular ones, creating a secondary market where prices skyrocket—sometimes two or three times the original cost.

And let's be honest, LEGOs are expensive. Consider the iconic 7541-piece Millennium Falcon, released in 2017 for $800. Today, it fetches around $850, highlighting the ongoing price increases.

But don't despair! Smart shopping can save you money. Here's your guide to finding the best LEGO deals in 2025.

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO store boasts the widest selection, easy sorting options (theme, price, release date, rating), responsive customer service, and the valuable LEGO Insiders program. Enjoy early access to sets, free gifts with purchases, and exclusive items unavailable elsewhere.

Amazon: Often offers modest discounts on a wide range of LEGO sets.

Target: Accepts LEGO Insider points (though the exchange rate might not always be ideal) and sometimes offers discounts.

Walmart: Similar to Target, offering modest discounts and a selection of LEGO sets.

The LEGO Store's points system is a key advantage. Every dollar spent earns 6.5 points, equivalent to $1 for every 130 points. This effectively offers a 5% discount on future purchases, often doubled during special promotions.

While Amazon, Target, and Walmart offer potential discounts, the LEGO Store's points system and exclusive sets need to be factored into your decision.

Where to Buy Retired Sets Online

For retired sets, your options are limited to unofficial marketplaces like Craigslist, eBay, and Facebook Marketplace. Be prepared for higher prices and be sure to negotiate!

Where to Buy LEGO Sets in Stores

Brick-and-mortar stores offer a hands-on experience. The LEGO Store provides the same benefits as its online counterpart, including the Insiders program and interactive building stations. Target and Walmart also carry LEGO, while GameStop and Barnes & Noble offer specific selections (gaming and Harry Potter, respectively).

A surprising tip: Check brick-and-mortar stores for recently retired sets. Retailers may still have stock even after LEGO officially retires a set.

When Do LEGO Sets Go on Sale?

Beyond occasional box-store discounts, LEGO rarely discounts its sets. However, key dates offer enhanced savings:

• May 4th (Star Wars Day): Double Insider points on Star Wars sets.
• March 10th (Mario Day): Similar deals in partnership with Nintendo.
• Year-End Clearance: Box stores often clear out inventory at the start of the year.
• Holiday Season (Black Friday, Cyber Monday, Amazon Prime Days): Expect deep discounts.

Remember to keep an eye out for sales events throughout the year for the best LEGO deals!