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Ubisoft brings the hype to Assassin's Creed Shadows… sort of

by Madison Mar 19,2025

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance could significantly impact the company's future. A new video, surprisingly labeled a "TV commercial," was recently uploaded to Ubisoft's official YouTube channel. While the video itself is undeniably impressive—smooth, cinematic, and visually stunning—its unusual placement raises questions. The decision to promote the game primarily through traditional media, rather than solely through digital channels, is unexpected. This approach, while not inherently flawed, doesn't necessarily instill confidence in the game's impending launch.

However, setting aside speculation, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The depiction of Japan is breathtaking, though a one-minute cinematic offers only a limited glimpse into the full game. Ultimately, the true verdict will have to wait until release.

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