Amazon Prime Day: Early Device Deals Launched, Kindles and 4K Fire Sticks Missing

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Following the recent announcement of the upcoming Amazon Prime Day sale, scheduled for July 8–11, Amazon has already rolled out a strong lineup of early Prime Day deals. Among them are several exclusive discounts on the company's popular line of in-house tech products.

For Amazon Prime members who are into cloud gaming, this is a perfect time to try out the Luna Wireless Controller, which is currently available at a 43% discount—down from $69.99 to $39.99. This controller pairs directly via Wi-Fi, offering low-latency performance across multiple devices, making it ideal for those interested in the Luna gaming service.

If you're looking to upgrade your home security system, Amazon has heavily featured its Blink and Ring smart camera bundles during this early sale event. Depending on your needs, the potential savings can be quite substantial.

Ring Battery Doorbell with Ring Chime

$134.98
Save 52% → $64.99 at Amazon

Blink Outdoor 4 + Blink Mini 2 — Smart Security Cameras

$139.98
Save 54% → $64.98 at Amazon

Amazon Fire TV 50" 4-Series, 4K UHD Smart TV

$449.99
Save 38% → $279.99 at Amazon

Amazon Fire TV 55" Omni QLED Series 4K UHD Smart TV

$499.99
Save 27% → $364.99 at Amazon

Amazon Fire TV 40" 2-Series

$249.99
Save 32% → $169.99 at Amazon

As a standout deal, the Ring Battery Doorbell with Ring Chime bundle is now priced at just $64.99 (from $134.98)—that's a $69.99 discount. It gives you complete front-door monitoring with real-time alerts, all without needing to be glued to your phone.

One of the most attractive packages is the Blink Outdoor 4 & Blink Mini 2 combo, which is now available starting at $64.98, thanks to up to 60% off depending on the number of cameras included in the set.

When it comes to entertainment, Amazon hasn’t forgotten gamers and home theater enthusiasts. The 50” 4-Series 4K Amazon Fire TV is now only $279.99, after a generous 38% discount from its original price of $449.99.

If you’ve been eyeing a high-end display, the 55” 4K Omni QLED Amazon Fire TV is now available for $364.99, a 27% reduction from $499.99.

Alternatively, if you're simply in need of an affordable HD TV for a secondary room, the 40" 2-Series HD Smart TV can be yours for just $169.99, following a 32% discount from $249.99.

Interestingly missing from this early wave of Prime Day deals are Amazon’s usual staples like Kindles and Fire Sticks. While this may seem unusual—given that these products typically appear in early promotions—it’s likely that Amazon is saving those offers for a later date, possibly closer to or during the main Prime Day event in July.

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