The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to "become the cat"

The Battle Cats celebrates 12 years of quirky cat-fueled warfare! Ponos, the developer behind the wildly popular mobile tower defense game, is marking this milestone with a new Sengoku-era ad campaign.

Featuring ninja cats, fish cats, and even the aptly named "Gross Cat," The Battle Cats has consistently defied expectations with its bizarre charm. This unique appeal has propelled the game to a remarkable 12-year run in the competitive mobile gaming landscape.

The new commercials immerse viewers in the Sengoku period, blending historical elements with the game's signature humor and iconic cat food cans. This "Way of the Cat" campaign, a collaboration with R/GA, delivers cinematic visuals that are both entertaining and surprisingly compelling. The campaign tagline, "Be the cat, become the cat," perfectly encapsulates the game's unique spirit.

“Celebrating 12 years of The Battle Cats, we’re thrilled to showcase the game's strategic depth and challenge preconceived notions,” states Ponos' COO and Managing Director Seiichiro Sano. “Our partnership with R/GA honors our history while inviting new players to experience the tactical gameplay in a fresh, exciting way.”

Need help strategizing your feline army? Check out our Battle Cats tier list for guidance!

Ready to join the battle? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news via the official Facebook page and website.