by Emily Jan 25,2025
NetEase's collectible card game, Harry Potter: Magic Awakened, is shutting down in select regions. The end-of-service (EOS) announcement affects the Americas, Europe, and Oceania, with servers ceasing operation on October 29th, 2024. Players in Asia and certain MENA regions can continue playing.
Initially released in China in September 2021, the game enjoyed a strong launch. Global pre-registrations began in February 2022, but subsequent delays dampened the initial enthusiasm. The worldwide launch on June 27th, 2023, failed to recapture the earlier momentum.
The game's demise, just over a year after its global release, is attributed to several factors. While its Clash Royale-inspired gameplay and wizarding duels initially resonated with players, the game's performance ultimately fell short of expectations. Reddit discussions reveal player frustration over a shift towards pay-to-win mechanics, particularly after a controversial rework of the reward system. This update negatively impacted the progression of free-to-play players, leading to decreased engagement.
The game has already been removed from the Google Play Store in the affected regions (as of August 26th). However, players in unaffected regions can still experience the Hogwarts atmosphere, including dorm life, classes, uncovering secrets, and wizard duels.
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