AMC Slashes Midweek Ticket Prices by 50% Starting July to Boost Attendance

Wednesday is shaping up to be a game-changer for movie lovers — AMC Theaters has unveiled a major midweek discount, cutting ticket prices in half every Wednesday to boost attendance during traditionally slower days. Starting July 9, the all-day promotion will apply to standard adult evening ticket prices, making trips to the cinema significantly more affordable.

Even better? The 50% discount extends to premium format showings, including IMAX and 4DX — a standout perk given how much these high-end experiences typically cost. Whether you're catching a blockbuster solo or bringing the whole family, this deal makes premium viewing more accessible than ever.

The move comes as the movie industry continues to rebound from the post-pandemic downturn in theater attendance. While box office numbers took a hit during the height of the pandemic, signs of recovery have been gaining momentum. According to AMC CEO Adam Aron, despite a sluggish start in the first quarter — which he described as an “anomaly” — the box office has already bounced back, driven by strong performances from recent releases.

Since April 1, ticket sales have surged, fueled by the massive success of films like A Minecraft Movie, which has grossed an impressive $408 million domestically, and Sinners, raking in $215 million and climbing. With the summer blockbuster season now in full swing, momentum is set to grow even further.

Upcoming releases like Mission: Impossible — The Final Reckoning, Disney’s live-action Lilo and Stitch, the highly anticipated new Superman film, and The Fantastic Four: First Steps — all hitting theaters in July — are expected to draw large crowds. AMC’s new Wednesday discount is perfectly timed to capitalize on this surge in demand, encouraging more fans to experience the magic of the big screen at a fraction of the cost.