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Demi Lovato to Champion Sustainability in PlanetPlay Games

by Andrew Dec 13,2024

Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing star power to mobile gaming for environmental support. The singer and actress will appear in several popular games, including Subway Surfers and Peridot, offering Lovato-themed avatars with proceeds benefiting environmental projects.

This isn't PlanetPlay's first environmental campaign; they've previously collaborated with celebrities like David Hasselhoff and J Balvin. However, the scale of this initiative, encompassing numerous games and a well-known figure like Lovato, suggests a significant impact on environmental causes.

The diverse game participation, including Subway Surfers, Peridot, Avakin Life, and Top Drives, ensures broad reach and engagement. Fans of Lovato will have an added incentive to explore these titles, creating a win-win-win scenario for the environment, fans, and game developers.

PlanetPlay's strategic approach distinguishes this campaign from previous celebrity-driven initiatives. The extensive reach and participation across multiple games significantly increases the potential for positive environmental impact. For Lovato's fans, this offers a compelling reason to explore a variety of top mobile games. For a broader perspective on top mobile games, explore our list of the best mobile games of 2024 (so far).

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