Rockstar Declares GTA 6 Trailer 2 the Largest Video Launch Ever

Rockstar Games has declared that the GTA 6 Trailer 2 marks the largest video launch in history, amassing a staggering 475 million views across all platforms within its first 24 hours. This achievement surpasses the viewership of other major movie trailer launches, such as Deadpool & Wolverine, which garnered 365 million views, and The Fantastic Four: First Steps, which reached 200 million views in their respective first days. Even last year's Superman trailer, which set a record for DC and Warner Bros. with over 250 million views, pales in comparison to the monumental success of GTA 6 Trailer 2.

Interestingly, GTA 6 Trailer 1, which initially launched exclusively on YouTube, achieved 93 million views on its first day and became the platform's biggest non-music video launch. As of May 8, GTA 6 Trailer 2 has already accumulated 85,276,196 views on Rockstar's official YouTube channel alone.

The impact of GTA 6 Trailer 2 extends beyond viewership. IGN reported a dramatic surge in Spotify streams for The Pointer Sisters' song "Hot Together," featured in the trailer. The track experienced an astounding 182,000% increase in global streams within just two hours of the trailer's release. Spotify's Global Head of Editorial, Sulinna Ong, highlighted the unique cultural resonance of the Grand Theft Auto series, noting how its music selection connects with both new and long-time fans.

Following a high-profile delay from fall 2025 to May 26, 2026, GTA 6 is poised to become the biggest entertainment launch ever, setting new revenue benchmarks not only in video gaming but also across the broader entertainment industry.

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The Hollywood Reporter has estimated that Rockstar's investment in GTA 6's development exceeds $1 billion, underscoring the immense pressure to meet expectations. However, the overwhelming interest in the game's trailers suggests that GTA 6 is on track for unprecedented success.

For those eager to delve deeper, we offer comprehensive coverage on GTA 6, including detailed insights into what we've learned so far, fan theories sparked by Trailer 2, and Rockstar's comments on the trailer being captured on a base PS5.