Best Time to Buy a TV in 2025: When to Get a Good Deal

Investing in a TV is a big decision, especially since it's one of the most frequently used gadgets in your home. You don't want to compromise on picture quality or longevity just to save a few dollars. Instead, focus on finding the best deals on high-quality TVs that meet your gaming and streaming needs. Fortunately, there are TV deals available throughout the year, so you can avoid paying full price if you time your purchase right.

Everyone knows about the massive discounts during Black Friday and Cyber Monday, which are often the best times to snag the deepest savings. However, there are other opportunities to score great deals on the best gaming TVs and quality 4K TVs throughout the year.

In the weeks leading up to the Super Bowl, the biggest TV-watching event of the year, you can often find significant savings. Additionally, with new TV models being released in the spring, this period is an excellent time to find deals on older models. Keep an eye out for upcoming sales events, such as holiday weekends and Amazon Prime Day, to maximize your savings.

Black Friday and Cyber Monday

Black Friday and Cyber Monday have evolved into weeks of sales in November, offering some of the year's deepest discounts on TVs. These are ideal times to find bargains, whether you're looking for budget-friendly options for secondary rooms or high-end, newer models released in the spring.

Black Friday traditionally focuses on in-store shopping, with eager shoppers camping outside stores like Best Buy and Walmart to grab limited stock at low prices. While some incredible deals are still exclusive to in-store purchases, most are designed to draw customers into the stores, and stock can run out quickly. If you're eyeing a specific TV, act fast during these sales in 2025.

Cyber Monday is the online equivalent, where you can find the best deals from retailers like Amazon, Best Buy, and Walmart. Amazon's sales during Cyber Monday are similar to their Prime Day events, offering a range of TV deals with limited stock and short availability windows.

Before the Super Bowl

After the holiday rush, the Super Bowl becomes the next big TV-watching event, leading to great TV deals around mid-January and early February. Retailers restock after holiday sales, making this an excellent time to find savings, especially on large screens. Older models typically see the best discounts, but you can still find deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already available.

Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their upcoming models. This leads retailers to clear out older stock to make room for new TVs arriving in spring.

Springtime

Spring is a prime time for TV deals, especially if you're looking for specific brands like Samsung, LG, Sony, or TCL. New models are released from March to Memorial Day, prompting retailers to discount older models to clear inventory. These older models often have only minor differences from their successors, so you won't miss out on many features by opting for last year's version.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day now sees participation from other retailers like Walmart and Best Buy, offering competitive sales. Prime Day, typically held in mid-July, features deep discounts on TVs, though the best deals are often on older models. Keep an eye on the site, as new deals are added throughout the event. While Prime Day offers great savings, Black Friday still provides more overall deals across all retailers.

If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature special TV sales. While the discounts may not be as significant and the selection more limited, you can still find decent deals. Currently, Presidents' Day sales are underway, with the best TV discounts at Best Buy until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is key to finding the best discounts. At CES in January, manufacturers announce new models, which hit the market in spring, starting around March. Retailers then offer deeper discounts on older models. New releases continue into the summer, but prices on the latest models often don't drop until the fall. For the best deals on new TVs, wait until Black Friday and Cyber Monday.

TV Brands With New Products

Notable TV brands release updated models annually. Here's a look at some of the latest offerings:

Samsung

Samsung focuses on high-end TVs, offering limited budget options. The 2025 lineup features minor upgrades, with enhancements in brightness, mini-LED, and Quantum Dot (QD-OLED) backlighting, along with improved gaming features.

LG

LG's 2025 OLED evo TVs include AI personalization features and upgraded "Brightness Booster Ultimate" technology. The new G5 TV targets gamers with a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with a 144Hz refresh rate for gaming. Their 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio improved its TVs with enhanced features and LED performance but discontinued the top-line P-series. The mid-range M-series and budget-friendly V-series remain available, along with the more affordable D-series for smaller screens.

TCL

TCL made major changes to its lineup in 2024, introducing Q- and S-series, with the TCL QM8 as the flagship model. At CES 2025, they announced the entry-level Mini LED TV QM6K, available in 65", 75", and 85" sizes, with smaller sizes coming later.

Roku

Roku, known for streaming devices, launched its own Roku TVs in 2024, offering 11 models ranging from 24 to 75 inches. The Roku Plus models come with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device.

Top Budget TVs You Can Buy Now

If you're ready to shop, we maintain an ongoing list of the latest TV deals. Here are some top budget-friendly options for 2025:

### Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1This stunning QLED TV delivers impressive contrast and brightness, hitting 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable TV offering Amazon Fire TV OS for simple streaming and smart home capabilities. See it at Amazon