by Samuel Mar 14,2025

Valve разъяснил свою позицию в области внутриигровой рекламы, создав выделенную страницу политики, чтобы подчеркнуть его запрет на игры, заставляющие игроков смотреть рекламу. Эта статья подробно описывает новые правила и их последствия.

Valve внедрила более строгую политику, запрещающую игры, которые требуют от игроков наблюдать или взаимодействовать с рекламой для прогресса или получения вознаграждений. Эта практика, распространенная в свободных мобильных играх, часто включает в себя невозможную рекламу между уровнями или системами вознаграждения на основе рекламы. Хотя политика была частью терминов Steamworks в течение пяти лет, ее недавнее заметное размещение отражает растущую потребность в ясности, особенно с учетом всплеска выпусков Steam Game - ошеломляющих 18 942 только в 2024 году, сообщает SteamDB.

Этот шаг подчеркивает приверженность Steam платной платформе без рекламы. Игры, полагаемые на такие модели, должны удалять элементы рекламы или переход к платной модели на одну покупку. В качестве альтернативы, разработчики могут принять бесплатную модель с дополнительными микротранзакциями или DLC, как показано на примере Good Pizza, Great Pizza , которая успешно переводила свои покупки в приложении в оплачиваемый DLC.
Несмотря на запрет на разрушительную рекламу, Steam разрешает размещать продукты и перекрестные промоалы (например, пучки и продажи), при условии, что правильное лицензирование обеспечивается для любого защищенного авторским правом контентом. Это обеспечивает реалистичный брендинг в играх, таких как спонсорские логотипы в гоночных играх или реальные бренды в названиях скейтбординга.
Эта политика направлена на повышение качества и пользовательского опыта в Steam путем устранения навязчивой рекламы, обеспечивая более захватывающую игровую среду.

Steam представила новую функцию, отмечающую игры раннего доступа, нетронутые более года. Эти игры теперь отображают сообщение на страницах их магазина, указывающее время с момента их последнего обновления и предупреждения о том, что информация о разработчике может быть устарела. Это дополнение дополняет существующие отзывы пользователей и помогает клиентам идентифицировать потенциально заброшенные проекты на фоне обиливания названий раннего доступа в Steam. Ответ сообщества был в значительной степени положительным, и многие пользователи приветствуют прозрачность и предполагают, что игр, пренебрегая в течение длительных периодов (пять или более лет), должны быть исключены.
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