by Carter May 03,2025
Strauss Zelnick, CEO of Take-Two Interactive, recently shed light on the company's strategy for releasing games across different platforms, with a particular focus on the highly anticipated Grand Theft Auto VI (GTA 6). Zelnick admitted that delaying the PC version of GTA 6 could result in a significant revenue loss, potentially up to 40%, which is typically generated from PC sales. Despite this, Take-Two Interactive remains committed to a staggered release approach, choosing not to launch the game simultaneously on all platforms.
This strategy aligns with the historical release pattern of the GTA series, where the PC version often follows after the console releases. The delay in PC releases is partly attributed to Rockstar's nuanced relationship with the modding community. It's important to note that this decision isn't influenced by the current sales trends of PlayStation 5 and Xbox Series consoles, indicating that GTA 6 will not deviate from the established model.
Assuming GTA 6 is released in the fall of 2025, PC gamers might have to wait until 2026 to get their hands on the game. The anticipation for GTA 6 is immense, not only for Take-Two Interactive but across the entire gaming industry. The initial teaser for the game shattered several YouTube viewership records, highlighting the widespread excitement. There's a strong hope within the industry that GTA 6 could be the first major title to surpass the $100 price point, potentially setting a new benchmark that could benefit other companies and studios as well.
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