by Julian Mar 04,2025
Rivals Marvel de NetEase: un éxito reciente a pesar de casi cancelación
Los rivales de Marvel de NetEase han demostrado un éxito rotundo, atrayendo a diez millones de jugadores dentro de los tres días posteriores a su lanzamiento y generando ingresos significativos. Sin embargo, un informe reciente de Bloomberg revela que el CEO de NetEase, William Ding, casi canceló el juego debido a las reservas sobre el uso de IP con licencia.
Este informe destaca el cambio estratégico actual de NetEase. Ding está racionalizando las operaciones, reduciendo el personal, el cierre de los estudios y la reducción de las inversiones en el extranjero. El objetivo es crear una cartera más centrada para contrarrestar el estancamiento reciente de crecimiento y competir mejor con los gigantes de la industria Tencent y Mihoyo.
Esta reestructuración casi resultó en la cancelación de los rivales de Marvel. Las fuentes indican que la renuencia de Ding a pagar las tarifas de licencia para los personajes de Marvel lo llevó a proponer el uso de diseños de personajes originales. Según los informes, esta casi cancelación cuesta a NetEese Millions, pero el juego procedió a su lanzamiento y logró un éxito notable.
A pesar de este éxito, la reestructuración continúa. El reciente despido del equipo de Marvel Rivals Seattle, atribuido a "razones organizativas", ejemplifica esta tendencia. Durante el año pasado, Ding también ha detenido las inversiones en proyectos en el extranjero, revertiendo inversiones significativas anteriores en estudios como Bungie, Devolver Digital y Blizzard Entertainment. El informe sugiere que Ding prioriza proyectos proyectados para generar cientos de millones anuales, aunque un portavoz de NetEase refuta la existencia de objetivos de ingresos arbitrarios para la viabilidad de los nuevos juegos.
Los desafíos internos en NetEase también se destacan en el informe, centrándose en el estilo de liderazgo de Ding. Los empleados lo describen como decisivo pero volátil, propenso a la toma de decisiones rápida y los frecuentes cambios de corazón. Las acusaciones incluyen presión para trabajar horas excesivas y el nombramiento de graduados recientes a puestos de liderazgo de alto nivel. La frecuencia de las cancelaciones de proyectos es tan alta que NetEase puede no lanzar ningún juego nuevo en China el próximo año.
La inversión reducida de NetEase en el desarrollo del juego coincide con una incertidumbre más amplia en la industria, particularmente en los mercados occidentales. Los últimos años han sido testigos de despidos generalizados, cancelaciones y cierres de estudios, junto con numerosas fallas en el juego de alto perfil a pesar de una inversión inicial sustancial.
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"White Day: A Labyrinth Named School" is a Japanese horror visual novel and mobile game developed by Nexon and Spike Chunsoft, originally released in 2014. It is a dark, psychological thriller set in a mysterious high school where students are trapped in a twisted, ever-shifting labyrinth. The game combines elements of mystery, supernatural horror, and romance, with a strong focus on narrative, choice-driven gameplay, and complex character relationships. Key Features: Setting: The story takes place in Sakura Aoi Academy, a school that transforms into a surreal, nightmarish labyrinth after a strange incident. Students begin to disappear, and the remaining ones must uncover the truth while surviving deadly challenges and hidden dangers. Gameplay: The player assumes the role of a male student who awakens in the school with no memory of how he got there. As the story unfolds, players make choices that affect relationships, story branches, and endings—many of which involve romance, mystery, and moral dilemmas. Characters: The game features a large cast of students, each with their own tragic backstories and hidden motives. Relationships with these characters are central to the experience, and players can pursue romantic subplots with several of them. Themes: The narrative explores themes such as trauma, identity, guilt, and the psychological toll of isolation. The school itself is a manifestation of the students’ inner fears and repressed emotions. Multiple Endings: Due to its branching storylines and moral choices, the game offers numerous endings—some tragic, some bittersweet, and some that reveal shocking truths about the nature of the labyrinth and its creator. Release and Availability: Original Release: The game launched in Japan in 2014 for Android and iOS. Global Release: It was later released internationally, including in North America and Europe, though availability has varied over time due to regional updates and server maintenance. Platforms: Originally mobile-only (iOS/Android), the game has also been ported to PC via Steam in some regions, allowing broader access. Reception: Praised for its intense atmosphere, deep narrative, and emotional depth. Often compared to other visual novels like Danganronpa and Corpse Party due to its mix of psychological horror and high school setting. Criticized by some for its controversial content, including themes of violence, sexual tension, and dark psychological elements. Legacy: "White Day: A Labyrinth Named School" has developed a cult following, particularly among fans of Japanese horror and visual novels. Its story has inspired fan art, theories, and discussions online, especially around the true identity of the "White Day" and the dark secrets behind the school’s creation. ⚠️ Note: As of 2024, the mobile version has faced regional service discontinuations (e.g., the North American version was shut down in 2022). However, a remastered version, officially titled "White Day: A Labyrinth Named School – Remastered", has been in development and is expected to launch globally on PC (Steam) and potentially consoles in the near future, offering updated graphics, enhanced sound, and additional content. If you're interested in playing it, keep an eye out for the official remastered release. For now, fans often recommend playing the original on emulators (if available) or checking for official re-releases through Steam. Would you like a summary of a specific ending, character, or theory about the game?
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